WRITING FOR SUCCESS
DURATION
Two (2) days
WHO SHOULD ATTEND
Employees at all levels of the organization
AIM
To provide the skills and knowledge necessary to:
Improve effective written communication
Develop skills and motivation techniques
Learn the "Writing Process"
Increase confidence in writing ability
CONTENT
The nature of communication
Rationale for writing
Brainstorming and mind-mapping
Five essential elements
The writing process
Seven logical steps for successful writing
Word choice, vocabulary and grammar
Sentence and paragraph elements
Sentence content and paragraph composition
Openings and closings
Flaws that destroy credibility
Proposals
Letters of complaint
Sales letters
"Regret letters"
The Action Contract